Which brings us to the inevitable, hideous Ferris Bueller remake.
Nope, it's not even a fillum. Just a fucking Superbowl TV ad for the new Honda CR-V. Which is possibly quite apt, given the Bueller 'franchise reboot' deployed above is at least as dull, beige, mediocre and fucking milquetoast as Honda's worldwide range of motor vehicles. It's a case study in point of how to play it absolutely safe, offend nobody, and as a result, interest even fewer. Although to be fair it's not as if Matthew Broderick's been tripping over his period-canon Reebok Pumps (or even his modern-era fucknormous jowly jowls) to dump the cutesy fluff and immerse himself in edgy arthouse roles. (He's seriously fucking jowly ain't he? Word is his stunt double was an English bulldog.)
Now I'm no keeper of the flame for the Artistic Integrity of the original Ferris Bueller Skives Off; it was a harmless bit of giggly fluff, but it was well put together. However, in their pursuit of Absolute Beige in their Bueller remake, the Honda 'creatives' have managed to strike the editorial pen through the only three worthwhile or entertaining things from the original film:
One, Bueller's desperate Macgyver-esque scramble home to bed to avoid being captured by the fuzz (that being on Principle Douchebag's chin), discovered by his smug-factor-nine parentals or dobbed-in by his sister;
Two, the very-fucking-much-not-a-Honda-CRV item below;

And three, Mia Sara. Obviously.

Though she's probably a touch jowly now herself.
So in summary, fuck the '80s. Wake me up when the '90s are back in. I have a pallet of Lowes flannos and fake Chucks I'm planning to mark up heavily and flog off to Gen Z tweenage hipsters.
The Doctor is OUT.
6 comments:
A-fucking-men, Doc. Apropos to that, is the equally heinous rumour that the trashbags in Hollywood are considering a remake of the Princess Bride. Have yourselves an original fucking thought for once?! And yes, I opening mock any wearer of the high denim short variety. Tres ordinaire.
Late to this, but you are, mostly, very, very wrong.
The ad is actually pretty good, and props to Honda for tapping such an icon of its era. Impossible to please everyone obviously, but sure to get folks talking, for or against, I doubt the marketing suits are too worried either way.
Honda has for a long time resided in the upper echelon if you will of Japanese motoring for good reason. Look to their motor racing credentials, both 4 wheeled and 2. They may not share the overblown "image" enjoyed by their european counterparts, but have never been shy to push the boundaries and produce some of the most unique and daring vehicles such as the NSX and even oddball experiments such as the oval pistoned NR750 point to a not-as-bland-as-perceived marque.
In a true Gran Turismo event over a decent course and duration : give me a Honda most any day.
*cough* Latest Wheels COTY anyone? Beuller ??
As for the ad, well, I said you'll never please everyone. They HAD to have Yello's signature track, and given the time elapsed since the movie, I'd say they captured a good deal of the feel and style of parts of it. Never going to fit everyones fave bits in a 3 min take.
Happy to agree with you on Mia Sara.
80s fkn swt wht U tkn bt
I cant stop thinking about the pigs head wiff sunnies and head phones for the Vynl album..yeah..the 80's..THEY FKN ROCKED. HOWEVER> As per fucking normal they gop and talke a treasured item and crap all fkn over it!...another group to be capped!/
C'mon man! Give a break. I grew up in the 1980s, and it wasn't that bad, though there are things like the Ferris Bueller ad and the Van Halen reunion that I don't need to see. Some things done then need to be left back then.
No 80s sentimentality here. There were some good things but really, the next time Duran Duran reform and attempt to tour, they should be shot. It's for everyone's good. Really.
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